Creativity Through the Use of Color as an External Stimulus

Abstract

All people have within them the gift of creativity and the capacity to become more creative. Measuring creativity, however, has always been a challenge since studies on the subject began in the mid 20th century. The one characteristic of creativity that most psychologists and researchers agree upon is that it is domain specific. This research paper sets out to prove that color, as an external stimulus, can have an effect on individuals’ creative output and illustrates how through a new product concept. Using previously proven research, methodology, and primary research studies as building blocks design themes can be outlined that define an alternative to the professional workspace which can be developed to not only produce a more creative work setting, but to control the level of creativity generated within that environment.