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Exploring Customer Satisfaction in Regional Health Care: A Comparative Analysis of Direct and Indirect Experiences


Metadata FieldValueLanguage
dc.contributor.advisorMitra, Amitavaen_US
dc.contributor.authorTurner, Douglas Edwarden_US
dc.date.accessioned2024-03-14T17:06:42Z
dc.date.available2024-03-14T17:06:42Z
dc.date.issued1993-08-27
dc.identifier.urihttps://etd.auburn.edu//handle/10415/9130
dc.description.abstractToday's health care providers, similar to many other industries in the service sector, are measuring their service attainment level through the administration of customer satisfaction surveys. This feedback containing the customer satisfaction information is typically appraised and used by an organization to focus efforts on improving the adequacy of the service and its delivery. When a survey instrument is utilized in a health care environment the customer satisfaction data are secured through feedback from patients in the form of post-treatment evaluations. These surveys measure the customers' perception of satisfaction based on their individual interaction with the various areas contained within the health care provider's domain. This sphere can be separated into six distinct areas of interaction: Admissions, Doctors, Nursing Staff, Other Medical Staff, Non Medical Staff, and Facilities. The sample data in this study segregates the respondents into two different categories of customers in the context of health care. The first is the traditional group as previously mentioned, ie, patients that are polled using post-treatment evaluations. This group is identified as those with "direct experience" (DE). The second group of individuals are those who have had an "indirect experience" (IE) in a health care system. These individuals are either visitors or observers and have not experienced the service as a patient. The premise that drives this research is that individuals with direct and indirect experience perceive quality differently. For example, IE individuals experience waiting room environments, nurses' stations, and unaccompanied travel through the facility. On the other hand, DE individuals are typically preoccupied with the actual delivery of the health care service.en_US
dc.rightsEMBARGO_NOT_AUBURNen_US
dc.subjectManagementen_US
dc.titleExploring Customer Satisfaction in Regional Health Care: A Comparative Analysis of Direct and Indirect Experiencesen_US
dc.typeMaster's Thesisen_US
dc.embargo.lengthNO_RESTRICTIONen_US
dc.embargo.statusNOT_EMBARGOEDen_US
dc.embargo.enddate2024-03-14en_US
dc.contributor.committeeDavis, Kermit R.||Mitra, Amitava||Gardner, Lorraine R.||Naterraajan, Rajan||Oswald, Sharon L.||Doorenbos, Norman J.en_US

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