Browsing Auburn Theses and Dissertations by Department "Consumer and Design Sciences"
Now showing items 21-40 of 55
Enhancing the efficacy of brand activism messaging: A construal level theory approach
(2023-08-04)
As interest in brand activism has increased in recent years due to polarizing social issues, scholars and practitioners have been motivated to understand consumers’ response and perceptions of authenticity in relation to ...
An Exploratory Study of Home Interior Design Features to Support Maternal Mental Health and Well-Being in the Postpartum Period
(2023-04-18)
The national maternal mortality crisis in the United States is a problem of urgent importance marked by clear disparities when examining death rates based upon race, ethnicity, and region of the country. Upon reviewing the ...
Exploring Socialization Processes in Mothers’ Styling of their African American Millennial Daughters’ Hair
(2017-04-25)
In many cultures, hair has been a long-standing representation of beauty (Bankhead & Johnson, 2014). For African Americans, notions about hair have been passed down from teachings perpetuated during slavery. These teachings ...
Exploring Students’ Adoption of Generative AI for Apparel Design
(2025-07-31)
Academic institutions are increasingly integrating Generative AI into apparel design curricula to align with industry demands. This exploratory study examines the factors influencing students’ adoption of Generative AI for ...
Fashion, Forward! A Practice-Led Exploration into the Confluence of Traditional Techniques and Contemporary Technologies in Fashion and Making
(2018-04-25)
The current research is a combination of practice-led design research and a phenomenological qualitative study into the incorporation of traditional handcraft techniques such as garment construction and fabric dyeing, with ...
Health Monitoring Smart Clothing: Understanding its Acceptance among Older Adults
(2020-07-08)
The overall purpose of this study was to investigate and understand the factors that affect older adults’ perception and intention to adopt health monitoring smart clothing. The specific objectives of this study were: (1) ...
How Do Consumers Evaluate Mobile Apps? The Role of App Name Suffix, App Information Quality, and Consumer Characteristics
(2016-08-10)
The great penetration of mobile devices in the consumer market has allowed consumers to perform specific tasks by installing and using mobile apps. Despite the great potential of mobile apps, no published work has paid ...
How’s your CQ?: A Quasi-Experimental Study of Cultural Intelligence Levels in Traditional Students Following Study Abroad and Classroom-based Cultural Experiences
(2021-03-04)
The purpose of this research was to assess the impact of study abroad and classroom-based cultural experiences on traditional students’ cultural intelligence (CQ) levels, as measured through CQ scores from the standardized ...
The Impact of International Students’ Adjustment Strains on Self-esteem, Happiness, and Engagement in Compulsive Online Buying
(2016-12-08)
This study examined the extent to which various adjustment strains faced by international students reduce self-esteem and happiness, as well as how these factors impact engagement in compulsive online buying. The online ...
Individualization and Information Quality of Location-Based Mobile Messages: An Application of Elaboration Likelihood Model
(2021-12-17)
Location-based mobile technologies fulfilling consumers’ personalized needs during in-store shopping have gained significant attention in the retail world, as many brick-and-mortar stores and retailers had to adapt to the ...
Integrating Computational Design in Interior Design: Exploring Potentials and the Environmental Setting of Adopters
(2024-12-10)
This study explores the integration of computational design (CD) within the field of interior design, which—despite its vast potential for innovation—has been somewhat limited. This research introduces educational theories ...
Investigating Consumer Perceptions Towards Apparel Made of Recycled Polyester Fabric
(2024-12-10)
This study investigates consumer attitudes and purchase intentions toward apparel made from recycled polyester fabric, examining key moderating factors (i.e., need for uniqueness, fashion consciousness, environmental ...
Investigating Consumer Purchase Intentions for Natural Versus Synthetic Smart Clothing in Health Monitoring System
(2026-04-19)
Smart clothing is an emerging innovation that combines textile materials with health monitoring technology. Although these garments are often made from synthetic fibers because of their technical advantages, there is growing ...
Investigating consumers’ perceptions of recycled jeans through a stimulus-organism-response approach
(2025-08-05)
This study investigated consumer purchase intentions toward jeans made from recycled post-consumer textile waste (PCTW), examining key psychological factors such as perceived trust in third-party certification labels (TPCL), ...
Investigating Consumers’ Perceptions Toward 3 Dimensional-Printed (3DP) Fashion Products
(2026-07-27)
Three-dimensional printing or 3D printing has created possibilities for fashion product development by enabling customization, design flexibility, material innovation, and more efficient production processes. Furthermore, ...
Investigating Consumers’ Purchase Intentions Toward Jute-Blended Garments
(2023-05-02)
Jute is a natural fiber that has been a popular choice for making packaging materials, composite materials, and geotextiles, but its use was limited to these areas only due to its inherent disadvantages like stiffness, low ...
Investigating the Conceptual Link Between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional and Motivational Routes
(2021-12-01)
Appearance-related self-discrepancies produce various types of emotional discomforts, such as dissatisfaction, shame, and anxiety. Thus, consumers are likely to use shopping for appearance-enhancement products and services ...
“It’s Gotta Be the Shoes!”: Kansei Design Feel of Basketball Shoes and Athlete Perceptions
(2018-07-23)
Research shows that for athletic shoes, visual attributes such as color and style can be more important than ergonomic or technical attributes in purchase decisions. Kansei engineering is one method commonly used in product ...
(K)notting Strands of Change: Radical Deconstruction Through Afrofuturist-Feminist Design
(2023-08-01)
Black women have combatted hegemonic forces that forced them into chattel slavery and other forms oppression by using needle, thread, patterns, and design for centuries (Tobin & Dobard, 1999). Working through needle, thread, ...
‘Love It or Hate It’? Exploring the Role of Visual Storytelling in Mitigating Design Risk
(2017-04-25)
Even though consumers desire new product designs, many are initially hesitant to purchase innovatively designed products due to the lack of understanding the new design’s value, resulting in product launch failures. Thus, ...