This Is AuburnElectronic Theses and Dissertations

Browsing Auburn Theses and Dissertations by Department "Consumer Affairs"

Now showing items 41-57 of 57

Predicting Consumers' Cause-Brand Alliance Attitude and Purchase Intention: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-Brand Fit 

Harben, Beth (2009-08-11)
Companies have increasingly been engaging in cause-brand alliances to enhance brand image and increase sales. But, consumers’ reactions to such campaigns can be difficult to predict. The purpose of this study was to create ...

The relationship between color cycles in home furnishings and apparel, 1969-2009 

Johnson, Olivia (2010-04-19)
The dynamics of fashion are present in many product categories, and color can be an important component in customers’ selection decisions, including for apparel and home furnishings products. Color makes an emotional ...

Relationship Between Level of Acculturation and Clothing Preferences of Asian-Indian Females 

Upchurch, Whitney (2008-08-15)
Because of the rise in the U.S. population of Asian-Indians and possible new market segments for the apparel industry, looking at how they acculturate into their new culture will help distinguish if they prefer to wear ...

The Role of Body Mass Index and Body Shape in Perception of Body Attractivness: Cross-Cultural Study 

Aghekyan, Marine (2005-12-15)
The purpose of this study was to cross-culturally investigate the effect of BMI (Body Mass Index) and three body shapes (Rectangle, Pear, and Hourglass) on the perception of female body attractiveness and body size. A ...

The Role of Need for Distinctiveness and Acculturation in Young, Urban Indian Consumers’ Purchase Intention for Western Brands at Western Retail Formats: An Application of Theory of Planned Behavior 

Mann, Manveer (2012-05-15)
Facing stiff competition and saturation in the home markets, American and European firms are increasingly looking for opportunities in India, the second largest untapped retail market. Despite its great market potential, ...

The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions 

Aghekyan, Marine (2009-07-24)
Purchase intentions for fashion apparel and accessories involve both hedonic and aesthetic considerations that result higher requirements for triability and tangibility prior to purchase, suggesting that product brand image ...

Sensory Enabling Technology Acceptance Model (SE-TAM): The Usage of Sensory Enabling Technologies for Online Apparel Shopping 

Kim, Jiyeon (2006-08-15)
This study investigates online shoppers’ adoption of visual sensory enabling technologies showing that these sensory experience enablers provide a dual role in enhancing online apparel shopping by (a) reducing perceived ...

Statistical Human Body Form Classification: Methodology Development and Application 

Cottle, Frederick (2012-05-01)
The focus of this exploratory study was statistical human body form classification. Prior studies have explored human body size and shape but few have explored human body form. The actual human body is a three-dimensional ...

A Study of the Success and Failure of Apparel Entrepreneurs 

Vallone, Amanda (2008-08-15)
Anyone can be an entrepreneur, but to run a successful venture within the apparel industry may be more complex than one would believe. Planning every aspect of a business from finances to employees, down to having an exit ...

Style Preference and Benefits Sought by Women for Customized Swimwear Based on Body Shape, Age, and Dress Size 

Ross, Sumner (2010-05-19)
The purpose of this study was explore possible relationships between the body shapes, ages, and dress sizes of adult female consumers of customized swimwear and the preferences they have for swimsuit styles, what body parts ...

The Sustainable Indoor Environment: Influences on Occupants’ Workplace Wellbeing on the Auburn University Campus 

Ortlieb, Amber (2015-08-19)
Sustainable buildings are believed to provide superior health and comfort to their occupants. However, little empirical research has been conducted to verify this belief. The purpose of this study is to explore if the ...

Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010 

Montgomery, Kiara Michele (2014-08-14)
This research investigated the existence of trends or cyclical patterns in cosmetic emphasis on the lips or eyes and the advertising typology used in fashion magazines for the young adult (18-35) and adult (25+) female ...

Understanding Tween Girls' Self Perception and Clothing Behavior: A Conceptual Framework 

Sancheti, Yukti (2009-06-15)
Defined as children “in between” younger kids and teens, tweens have been called confident, high-tech, and market savvy (Simon, 2001). In this study, tween girls, were defined as ages 9 to 14 years. Tweens compose a ...

Using 3D Body Scan Measurement Data and Body Shape Assessment to Build Anthropometric Profiles of Tween Girls 

Manuel, H. Melissa (2009-05-15)
Tween girls, especially plus sizes, have reported having difficulty finding appropriately sized clothing due to apparel sizing which is incongruous with their body size. As these adolescents progress through puberty, care ...

Weight and Body Measurement Changes In College Freshmen 

Balasubramanian, Mahendran (2009-11-04)
A limited number of research studies suggest that new college students gain some weight on average during their freshman year. Most studies have had relatively small samples; some have used self-reported rather than measured ...

Why people use fashion companies' Facebook pages: An empirical investigation 

Jia, Zhongyuan (2013-04-19)
Social media platforms like Facebook and Twitter are fundamentally altering the way businesses and consumers behave. Fashion apparel companies such as Ann Taylor and fashion retailers such as Dillard’s build Facebook pages ...

Young Female Adults’ Two-Piece Swimsuit Style Choices in Relation to Their Body Shape, Size, and Satisfaction 

Beury, Patrice (2013-05-01)
The purpose of this study was to investigate the influences of body shape, size, and satisfaction on two-piece swimsuit style purchase choices of young female adults. A questionnaire incorporated a purchase likelihood scale ...