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The Role of Body Mass Index and Body Shape in Perception of Body Attractivness: Cross-Cultural Study
The purpose of this study was to cross-culturally investigate the effect of BMI (Body Mass Index) and three body shapes (Rectangle, Pear, and Hourglass) on the perception of female body attractiveness and body size. A ...
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions
Purchase intentions for fashion apparel and accessories involve both hedonic and aesthetic considerations that result higher requirements for triability and tangibility prior to purchase, suggesting that product brand image ...