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Using 3D Body Scan Measurement Data and Body Shape Assessment to Build Anthropometric Profiles of Tween Girls
(2009-02-23)
Tween girls, especially plus sizes, have reported having difficulty finding appropriately sized clothing due to apparel sizing which is incongruous with their body size. As these adolescents progress through puberty, care ...
Body Discrepancy and Body Satisfaction: Influence on Approach and Avoidance Behaviors and Emotions
(2009-04-17)
Western culture’s concept of the ideal body is unattainable for the majority of women, yet it is constantly being projected to women as the goal for which to strive. However, this unattainable ideal creates a discrepancy ...
Understanding Tween Girls' Self Perception and Clothing Behavior: A Conceptual Framework
(2009-06-15)
Defined as children “in between” younger kids and teens, tweens have been called confident, high-tech, and market savvy (Simon, 2001). In this study, tween girls, were defined as ages 9 to 14 years. Tweens compose a ...
Comparing self and others' perceptions of adolescent girls' body size using figural stimuli and 3d body scans
(2009-02-23)
The overall objective of this study was to explore young adolescent girls’ body size perceptions and older female students’ perceptions of the adolescent girls’ body size based on a nine point figural scale. Forty-two body ...
Predicting Consumers' Cause-Brand Alliance Attitude and Purchase Intention: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-Brand Fit
(2009-08-11)
Companies have increasingly been engaging in cause-brand alliances to enhance brand image and increase sales. But, consumers’ reactions to such campaigns can be difficult to predict. The purpose of this study was to create ...
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions
(2009-07-24)
Purchase intentions for fashion apparel and accessories involve both hedonic and aesthetic considerations that result higher requirements for triability and tangibility prior to purchase, suggesting that product brand image ...
Weight and Body Measurement Changes In College Freshmen
(2009-11-04)
A limited number of research studies suggest that new college students gain some weight on average during their freshman year. Most studies have had relatively small samples; some have used self-reported rather than measured ...