This Is AuburnElectronic Theses and Dissertations

Emotional Modularity in Product Design




Williams, Brian

Type of Degree



Industrial Design


This thesis tests a design approach based on updateability. The research examines the effect of upgradeability options on product replacement decisions. It will attempt to prove that providing updateability in products will make people less likely to replace, and more likely to continue to use a currently owned product. In addition, the study will discuss how profit margins can be increased by lowering manufacturing costs, increasing perceived value of products, improving brand loyalty and brand image, and taking advantage of potential untapped markets. In so doing, it will attempt to identify potential problems with today’s perishable product design and suggest methods to avoid them.