Effects of Body Shape on Body Cathexis and Dress Shape Preferences of Female Consumers: A Balancing Perspective
Metadata Field | Value | Language |
---|---|---|
dc.contributor.advisor | Chattaraman, Veena | |
dc.contributor.author | Sidberry, Phillip | |
dc.date.accessioned | 2011-05-09T15:30:57Z | |
dc.date.available | 2011-05-09T15:30:57Z | |
dc.date.issued | 2011-05-09 | |
dc.identifier.uri | http://hdl.handle.net/10415/2612 | |
dc.description.abstract | Apparel design has been proposed as a tool for altering the perceptual body and an individual’s level of body cathexis. The purpose of this study was to uncover dress shape preferences of female consumers as a function of body shape and body cathexis. An online survey with 203 college-aged students revealed support for all hypotheses: a) actual body shape had a main effect on body cathexis, with X and V body shapes demonstrating higher body cathexis than A and H body shapes; b) ideal body shape moderated this effect; c) A and H body shapes demonstrated greater comfort and purchase intent for Rectangular and Wedge dress silhouettes than X and V; d) X and V body shapes demonstrated greater comfort and purchase intent for A-line, Bell and Hour-glass dress silhouettes than A and H; e) body cathexis mediated the effect of body shape on comfort with dress shapes. | en_US |
dc.rights | EMBARGO_NOT_AUBURN | en_US |
dc.subject | Consumer Affairs | en_US |
dc.title | Effects of Body Shape on Body Cathexis and Dress Shape Preferences of Female Consumers: A Balancing Perspective | en_US |
dc.type | thesis | en_US |
dc.embargo.length | NO_RESTRICTION | en_US |
dc.embargo.status | NOT_EMBARGOED | en_US |