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Consumer Preferences on Peanut Aflatoxin Safety in Ghana


Metadata FieldValueLanguage
dc.contributor.advisorThompson, Henry
dc.contributor.advisorJolly, Curtis M.
dc.contributor.advisorSeals, Alan
dc.contributor.authorAgyekum, Michael
dc.date.accessioned2013-11-11T20:19:13Z
dc.date.available2013-11-11T20:19:13Z
dc.date.issued2013-11-11
dc.identifier.urihttp://hdl.handle.net/10415/3909
dc.description.abstractFood safety attracts growing attention in discussions among scientists, policymakers, and the general public. The introduction and enforcement of appropriate regulatory standards for pervasive food toxins, such as aflatoxins, is a major policy issue. This thesis determines consumer preferences for aflatoxin-free peanut, and how consumer concern for food safety impacts willingness to pay for safer foods. To this end, I analyze a contingent valuation data under a utility maximization framework that incorporates ‘risky’ foods. A cumulative binary logistic regression model is estimated. Results show that consumers in Ghana massively approve of aflatoxin regulation interventions, and are prepared to pay a conservative price premium of 16%. Also, findings show that consumers prioritize food safety above all other factors that influence their market decisions, including prices. Guaranteeing good health is a desirable goal for consumers in Ghana.en_US
dc.rightsEMBARGO_GLOBALen_US
dc.subjectEconomicsen_US
dc.titleConsumer Preferences on Peanut Aflatoxin Safety in Ghanaen_US
dc.typethesisen_US
dc.embargo.lengthMONTHS_WITHHELD:24en_US
dc.embargo.statusEMBARGOEDen_US
dc.embargo.enddate2015-11-11en_US

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