Understanding Recruitment in Horticulture and Defining Student Services

Abstract

This study consists of three individual studies. The first study focused on identifying the factors that influenced students to pursue a degree in horticulture, determining if there are trends within this select group of students and utilizing both sets of findings to enhance efforts to recruit more students into the field. The second study sought to understand the state of enrollment in departments of horticulture. Faculty members discussed the current practices used to recruit students into the field and provided insight into measures being taken to improve those practices. The third study observed three Student Services offices within colleges of agriculture to compare their structure and function, their recruiting strategies and the services offered to each college’s students.