The Aesthetics of Personal Style: The Interaction between Fashion and Interiors

Abstract

Studying style interactions across product categories provides a more complex view of consumer preferences. Discovering if there is a relationship between preferences for products in different classes could enhance knowledge of purchase decisions—a view that has practical implications for designers, retailers, and marketers. This research investigates style preference across two distinct categories—apparel and interiors—and determines how those choices relate to consumer type and aesthetic preference for color, texture, and pattern. Relationships and patterns is these preferences are discussed. This study also explored the construction of aesthetic preference measures, their use, and reliability in data gathering. Recommendations were made for future research instruments and studies based on the findings.