This Is AuburnElectronic Theses and Dissertations

Show simple item record

The Odor of Things: Deodorant, Gender and Olfaction in the United States


Metadata FieldValueLanguage
dc.contributor.advisorMeyer, Alan D.
dc.contributor.authorCasteel, Cari
dc.date.accessioned2017-04-21T15:15:52Z
dc.date.available2017-04-21T15:15:52Z
dc.date.issued2017-04-21
dc.identifier.urihttp://hdl.handle.net/10415/5679
dc.description.abstractMy dissertation examines the history and technology of scented deodorants and antiperspirants and discusses how certain scents became tightly connected to ideas about gender. The history of deodorant illuminates the complex construction of an individual’s gendered identity by highlighting the significance of the scented self. Purchasing and consuming deodorant became more about projecting an image and a lifestyle than simply quelling body odor. My research underscores the significance of incorporating sensory history, specifically olfaction, into the narrative of gender and technology. Companies, scientists, and society remade deodorant from a product only suitable for women to one acceptable for male and female bodies alike, as long as it came in different guises, smells, and packaging. Deodorant and its bifurcated scents linked gender and body odor and in the process refashioned what it meant to be men and women in the United States.en_US
dc.rightsEMBARGO_GLOBALen_US
dc.subjectHistoryen_US
dc.titleThe Odor of Things: Deodorant, Gender and Olfaction in the United Statesen_US
dc.typePhD Dissertationen_US
dc.embargo.lengthMONTHS_WITHHELD:61en_US
dc.embargo.statusEMBARGOEDen_US
dc.embargo.enddate2022-04-30en_US

Files in this item

Show simple item record