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dc.contributor.advisorBrinson, Susan
dc.contributor.authorJames, Kesha
dc.date.accessioned2017-07-11T15:36:18Z
dc.date.available2017-07-11T15:36:18Z
dc.date.issued2017-07-11
dc.identifier.urihttp://hdl.handle.net/10415/5789
dc.description.abstractThe release of Beyoncé’s “Formation” music video as well as her debut performance of the song at the 2016 Super Bowl has incited debate and controversy across the United States. While some feel empowered and prideful, others are angered and outraged by the lyrical and visual messages Beyoncé communicates in this mediated text. Applying a critical/cultural studies perspective lens, this study explains how Beyoncé challenges the sexist and racist dominant ideology in the United States. Critically analyzing the visual and lyrical composition of “Formation,” this analysis interrogates the messages of both race and gender as well as the representation of Black Women. The findings indicate a direct challenge to white androcentric power as the visuals and lyrics re-appropriate stereotypical images of Black Women, thus demonstrating Black Women’s power and dominance in society. The implications of explaining the ways in which Beyoncé communicates what and how it means to be a Black Woman in “Formation” inform and explain the social, political, and economic reality of Black Women in the United States today, as mediated texts re-present everyday reality.en_US
dc.rightsEMBARGO_NOT_AUBURNen_US
dc.subjectCommunication and Journalismen_US
dc.titleFrom Bandannas to Berets: A Critical Analysis of Beyoncé’s “Formation” Music Videoen_US
dc.typeMaster's Thesisen_US
dc.embargo.lengthMONTHS_WITHHELD:13en_US
dc.embargo.statusEMBARGOEDen_US
dc.embargo.enddate2018-08-04en_US
dc.contributor.committeePlasketes, George
dc.contributor.committeeSmith, Kevin


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