This Is AuburnElectronic Theses and Dissertations

An Approach for Designing Product Lines Using Product Icon Analysis




Luo, Si

Type of Degree

Master's Thesis


Industrial and Graphic Design


With the increasing number of companies and brands around the world, the overload of product supply has forced companies to find new ways to differentiate. However, to create a recognizable and distinctive brand through product design is a challenge for companies and designers. Utilizing an existing product icon to expand product lines can be a remedy for this problem. By analyzing a product icon, distinctive visual design elements can be uncovered. In order to use these elements effectively in product design, this thesis will explore how to abstract visual design elements, and verify their priority from an existing product icon. Finally, it will illustrate an approach that helps designers or companies expand their product icon into product lines, consisting of several supporting checklists that will be developed in this thesis.