This Is AuburnElectronic Theses and Dissertations

Guideline for Applying Neo Confucianism thought in Product Design




Wang, Yijie

Type of Degree

Master's Thesis


Industrial and Graphic Design


This study aims to summarize the design principles in Neo-Confucianism and use them to develop a guideline for product design. This study provides new design opportunities under Neo-Confucianism thought by analyzing the relationship between Neo-Confucianism and traditional Chinese design. This study is focused on the thinking way of Neo-Confucianism, not the traditional design elements in it. Designers who do not know Neo-Confucianism can still design products with the guideline according to the design principles in Neo-Confucianism.