This Is AuburnElectronic Theses and Dissertations

Guideline for Applying Neo Confucianism thought in Product Design

Date

2020-07-22

Author

Wang, Yijie

Type of Degree

Master's Thesis

Department

Industrial and Graphic Design

Abstract

This study aims to summarize the design principles in Neo-Confucianism and use them to develop a guideline for product design. This study provides new design opportunities under Neo-Confucianism thought by analyzing the relationship between Neo-Confucianism and traditional Chinese design. This study is focused on the thinking way of Neo-Confucianism, not the traditional design elements in it. Designers who do not know Neo-Confucianism can still design products with the guideline according to the design principles in Neo-Confucianism.