This Is AuburnElectronic Theses and Dissertations

An Application of Emotional Factors in Product Design




Qu, Zhu

Type of Degree

Master's Thesis


Industrial and Graphic Design


As the ever-increasing competitiveness in product design, functionality and usability is no longer being sufficiently effective differentiators in market place, user’s emotional experience plays a key role in purchase decision. From everyday commodities to exclusive luxuries, emotional factors are elementary for design products. This is because consumer emotional response to designed products has a significant effect on how product are interpreted, approached and used. Since emotional factors becomes the new crucial product contributes which grab designers’ attention. The knowledge of emotions and emotional factors in product design is important for designers to realize. In this thesis, emotion triggers and emotional factors in product design will be researched. Theories about emotional design will be introduced. An emotional design tool will be organized and demonstrated through the design projects.