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Achieve Superior Performance Through Omni-channel Reverse Logistics


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dc.contributor.advisorRichey, Robert
dc.contributor.authorHao, Jianliang
dc.date.accessioned2021-04-27T13:38:17Z
dc.date.available2021-04-27T13:38:17Z
dc.date.issued2021-04-27
dc.identifier.urihttps://etd.auburn.edu//handle/10415/7707
dc.description.abstractThis dissertation first explores the facilitators and barriers of omnichannel returns activities. It then examines how those factors are impacting customers' repurchase intentions and actions on online traffic and brick-and-mortar store traffic. The returns experience is often an overlooked way to drive both customer engagement and repeat sales in omnichannel retailing. Our research finds that a transparent return policy and transparent loyalty program are essential to driving new shopping moments. A return experience enhanced by great frontline employee service can retain existing shoppers and drive more footprints to stores and further stimulate retailer sales.en_US
dc.rightsEMBARGO_GLOBALen_US
dc.subjectSupply Chain Managementen_US
dc.titleAchieve Superior Performance Through Omni-channel Reverse Logisticsen_US
dc.typePhD Dissertationen_US
dc.embargo.lengthMONTHS_WITHHELD:60en_US
dc.embargo.statusEMBARGOEDen_US
dc.embargo.enddate2026-04-27en_US
dc.contributor.committeeMorgan, Tyler

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