Achieve Superior Performance Through Omni-channel Reverse Logistics
Metadata Field | Value | Language |
---|---|---|
dc.contributor.advisor | Richey, Robert | |
dc.contributor.author | Hao, Jianliang | |
dc.date.accessioned | 2021-04-27T13:38:17Z | |
dc.date.available | 2021-04-27T13:38:17Z | |
dc.date.issued | 2021-04-27 | |
dc.identifier.uri | https://etd.auburn.edu//handle/10415/7707 | |
dc.description.abstract | This dissertation first explores the facilitators and barriers of omnichannel returns activities. It then examines how those factors are impacting customers' repurchase intentions and actions on online traffic and brick-and-mortar store traffic. The returns experience is often an overlooked way to drive both customer engagement and repeat sales in omnichannel retailing. Our research finds that a transparent return policy and transparent loyalty program are essential to driving new shopping moments. A return experience enhanced by great frontline employee service can retain existing shoppers and drive more footprints to stores and further stimulate retailer sales. | en_US |
dc.rights | EMBARGO_GLOBAL | en_US |
dc.subject | Supply Chain Management | en_US |
dc.title | Achieve Superior Performance Through Omni-channel Reverse Logistics | en_US |
dc.type | PhD Dissertation | en_US |
dc.embargo.length | MONTHS_WITHHELD:60 | en_US |
dc.embargo.status | EMBARGOED | en_US |
dc.embargo.enddate | 2026-04-27 | en_US |
dc.contributor.committee | Morgan, Tyler |