Videoconference Use Predictors and Dynamics in Alabama’s Blackbelt Region

Abstract

Utilizing videoconference platforms has become the norm for work and personal use. However, many adults need help accessing and using videoconference system platforms. The demographics with low videoconference system access and use numbers are adults living in low socioeconomic rural (LSR) communities such as Alabama's Blackbelt Region. The Alabama Blackbelt region is one of the poorest areas in the country, characterized by a predominantly African American population. LSR communities' use in technology is low due to several factors in the digital divide concepts such differences in digital skills and affordability of the internet. This study explores the dynamics behind LSR communities in rural Alabama's use with videoconference system platforms. This study seeks to gain insight and understanding into the predictors and dynamics behind the relationships between computer self-efficacy (CSE) and the Technology Acceptance Model 2 (TAM2) constructs in videoconferencing use among individuals living in the Blackbelt Region of Alabama. Two hundred and ninety-five adult participants residing in Macon County, Alabama, were surveyed during this study using a convenience sample. Results showed significant interactions with CSE among age, education attainment, and income levels. In addition, only actual use (AU), attitude towards use (ATT), and perceived ease of use (PEOU) were significant predictors of perceived levels of CSE among participants residing in Macon County, AL. Although these results show significant interactions, more research is needed on videoconference systems and the dynamics that affect their use in the Blackbelt region. The implications of videoconference systems research within the Blackbelt region have the potential to help significantly narrow the digital divide adding to research on technology use in low socio-economic rural populations.