This Is AuburnElectronic Theses and Dissertations

Browsing by Department "Consumer Affairs"

Now showing items 21-40 of 57

An Examination of Green Environmental Attributes in Hotel Service Settings 

Kreidler, Nicole Bieak (2010-08-17)
This study uses Baker’s (1987) conceptualization of the physical environment (referred to from here as service environment framework) as a skeleton to build a new framework that introduces ‘green’ to service environment ...

Examining U.S. and Chinese Students' Purchase Intention for Luxury Brands 

Bian, Qin (2010-04-07)
Drawing on the conceptual theories of Functional Theories of Attitude, Cognitive-Affective Model of Buying and Theory of Reasoned Action, this study examines the effects of individual characteristics (i.e. need for uniqueness ...

An Exploratory Study of Men’s Interpretation and Choices of Male Looks 

Zhang, Ou (2007-12-15)
Men’s shifting self-identities and masculinities result in changes in men’s clothing and shopping behavior. In fashion diffusion process, the fashion opinion leader plays a crucial role in approving or disapproving any new ...

Exploring Adaptive Clothing Needs for Hemodialysis Patients 

Smith, Kristie (2013-04-16)
Approximately 370,000 people in the United States are being treated with hemodialysis (U.S. Renal Data System [USRDS], 2011). While adaptive clothing is available for hemodialysis patients, no scholarly literature was found ...

Exploring Apparel Relationships and Body Image of Tween Girls and Their Mothers Through Qualitative Analysis of Segmented Focus Groups 

Brock, Mary (2007-05-15)
Tweens are individuals who are no longer a children, but are not quite teenagers. This study defines tweens as girls between the ages of 9 and 14 years. The U.S. female tween population is estimated to be 10.4 million (U. ...

Exploring Small Retail Businesses’ Perceived Competition during Post-Recession and Perceived Importance, Benefits and Challenges of B2B Networking 

Han, Siyuan (2015-01-13)
This study is the first to investigate small businesses’ perceived market competition and their beliefs about B2B networking during the post-recession period. The existing data collected through in-depth interviews with ...

Factors Influencing Consumers' Use of Retailer's Facebook Pages: Application of the Technology Acceptance Model 

Gu, Siming (2013-11-05)
Most of the top Internet retailers use Facebook to acquire insights about their customers and to communicate their marketing strategies. However, no published work has used the Technology Acceptance Model (TAM) to examine ...

Factors influencing university-related apparel consumption 

Huang, Xiao (2013-05-07)
University fans like to wear university-related apparel products (URAPs) such as collegiate licensed apparel products (CLAPs) and non-collegiate licensed apparel products (non-CLAPs) to show their connection to their ...

The Freshman 15: Weight Change in Relation to Body Image and Body Measurements 

Skinner, Holly (2008-12-15)
Freshmen students entering their first year of college are faced with stress and change, and possible changes in body weight and body image. A common and highly publicized notion among college students is the high risk of ...

Hospital Healing Garden Design and Emotional and Behavioral Responses of Visitors and Employees 

Martin, Kelly (2013-01-04)
Despite the growing interest in healing gardens in hospitals which began in the 1990’s, there has been a major lack of a generalized measure to assess perceptions of specific design elements in healing gardens. Although ...

The Impact of Classroom Exposure to Sustainability, Course Content, and Ecological Footprint Analysis on Student Attitudes and Projected Behaviors 

Franson, Melissa (2008-08-15)
The importance of sustainability will continue to grow as world population and the demand for finite resources increase. It is important to educate college students on the changing world around them, and how to live ...

The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: The Moderating Role of Product Category and Gender 

Dai, Bo (2007-12-15)
This study investigated how consumers’ previous online shopping experience influences their perception of product, financial, and privacy risk associated with online shopping. Consumers’ previous online shopping experience, ...

The Impact of Perceived Price Fairness of Dynamic Pricing on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty 

Dai, Bo (2010-07-12)
Applying theories and principles rooted in consumer behavior including equity theory and distributive justice, the current research presents a conceptual framework to explain the formation of price fairness perceptions ...

Impacting the bottom line: Behavior mapping in a full-service hotel kitchen 

Belt, Virginia Lee (2014-04-08)
The study at hand sought to demonstrate the value of spatial layout and functionality in the foodservice industry and the impact these components have on productivity, employee satisfaction, and ultimately the bottom ...

The Influence of Design Complexity on Perceived Quality: The Moderating Role of Price and Brand Familiarity 

Braun, Alina Maria (2015-05-07)
This study investigates the influence of three important product factors – design, brand, and price on consumers’ perceived product quality and purchase intention. A 2 (product design: complex/simple) x 2 (brand familiarity: ...

The Influence of Image Congruence and Perceived Fit on e-Store Patronage Intention for Multichannel Apparel Retailers 

Chang, Jae Youn (2010-11-11)
As online retail sales continue to grow, consumers are turning to the Internet in ever increasing numbers. Despite the prevalence of retailers’ e-stores and the importance of online branding, there exist few studies on the ...

The Influence of Product-brand Fit and Product-category Fit on Product Attitude and Purchase Intention: The Role of Brand Strength and Processing Fluency 

Goh, Yi Sheng (2010-05-07)
Brand extension is a common branding strategy employed by many companies to apply an established strong brand name to a newly developed product in the hope of transferring the affect associated with the strong brand image ...

Interactive marketing strategies: Improving brand messaging through multi-level engagement congruent to consumers’ cognitive preferences 

Brock, Mary Katherine (2010-08-05)
Since the advent of the Internet, companies have progressively sought to make full use of this tool in their marketing and consumer engagement endeavors. A recent trend is to increase consumer brand awareness through ...

Men's Body Area Shape Analysis and Outdoor Performance Clothing Fit Preferences and Issues 

Faber, Martha (2013-07-10)
The purpose of this study was two-fold: (1) to examine how BMI, height, and age of men related to eight body shape area shapes of men using quantitative data from SizeUSA (study 1); (2) to study men’s fit preferences in ...

Perceptions of the Size, Shape and Attractiveness of Female Body Scans Relative to Body Mass Index 

Farinah, Shiara (2005-08-15)
The purpose of this study was to investigate male and female college students’ perceptions of female body size using 3-D body scan images. A convenience sample of 146 men and 155 women viewed 10 women’s scanned images ...