This Is AuburnElectronic Theses and Dissertations

Browsing by Department "Consumer and Design Sciences"

Now showing items 21-37 of 37

Investigating Consumers’ Purchase Intentions Toward Jute-Blended Garments 

Barsha, Ummey Hani (2023-05-02)  ETD File Embargoed
Jute is a natural fiber that has been a popular choice for making packaging materials, composite materials, and geotextiles, but its use was limited to these areas only due to its inherent disadvantages like stiffness, low ...

Investigating the Conceptual Link Between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional and Motivational Routes 

Lee, Jong Geun (2021-12-01)  ETD File Embargoed
Appearance-related self-discrepancies produce various types of emotional discomforts, such as dissatisfaction, shame, and anxiety. Thus, consumers are likely to use shopping for appearance-enhancement products and services ...

“It’s Gotta Be the Shoes!”: Kansei Design Feel of Basketball Shoes and Athlete Perceptions 

Green, Alexandra (2018-07-23)
Research shows that for athletic shoes, visual attributes such as color and style can be more important than ergonomic or technical attributes in purchase decisions. Kansei engineering is one method commonly used in product ...

(K)notting Strands of Change: Radical Deconstruction Through Afrofuturist-Feminist Design 

Shealey, Alaundra (2023-08-01)
Black women have combatted hegemonic forces that forced them into chattel slavery and other forms oppression by using needle, thread, patterns, and design for centuries (Tobin & Dobard, 1999). Working through needle, thread, ...

‘Love It or Hate It’? Exploring the Role of Visual Storytelling in Mitigating Design Risk 

Seifert, Christin (2017-04-25)
Even though consumers desire new product designs, many are initially hesitant to purchase innovatively designed products due to the lack of understanding the new design’s value, resulting in product launch failures. Thus, ...

A Model for Socially Responsible Consumption among Millennials: An Identity-Based Perspective 

Johnson, Olivia (2016-08-04)
Social responsibility has rapidly gained popularity among consumers specifically among Millennials born 1980 to 2000. Millennials are characterized by their willingness to get involved with social and political initiatives ...

Performance or Safety? How Regulatory Foci and Brand Associations Affect Gen Z Car Shoppers’ Attitudes Toward and Intentions to Respond to Mobile Advertising Claims 

Wang, Wei (2022-12-02)  ETD File Embargoed
This study aims to systematically examine the effects of message-regulatory focus fit and message-brand association fit on Gen Z consumers’ attitudes and intentions to respond to mobile advertising claims, employing ...

Predicting Consumers’ Attribution and Behavior toward a Brand’s Sweatshop Practices: The Effects of Brand Power, Sweatshop Practice Repetitiveness, and Response Strategy 

Rashid, Md Sanuwar (2018-05-15)
Given the rise of anti-sweatshop campaigns against a few leading brands including Wal-Mart, the Gap, Zara, Nike and Disney, it is crucial to understand why consumers resonate with the allegations of leading brands’ sweatshop ...

The Preference for the Aesthetic Middle: A Perceived Risk Based Explanation and the Moderating Role of Aesthetic Expertise and Product Confidence 

Braun, Alina Maria (2018-04-27)
In the context of the aesthetics of consumer products, this study proposed an explanation for the preference for the aesthetic middle based on the psychological construct of perceived risks. The study proposed two research ...

Preparing for specialized practice in design and wellness: A model curriculum 

Levinson, Emily (2017-04-17)
With people spending nearly 90% of their time indoors and because buildings can contribute both positively and negatively to user’s health (International Well Building Institute [IWBI], 2015), it is imperative that these ...

Social Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors 

Chang, Jae Youn (2020-05-14)  ETD File Embargoed
Upon recognition of the theoretical and empirical literature gap of research integrating the diverse roles of consumer information search on social media (Choi & Park, 2006), this study proposes the modified consumer ...

There’s no place like home: University campus-student interaction to promote sense of belonging among first year international students 

Rakestraw, Sarah (2024-03-20)
Acclimating to a new environment can take a mental and emotional toll on anybody; compounding that change in an environment with a cultural change can intensify the toll. This study explores the initial perceptions and ...

Third Place Impact on Students' Creativity and a Comparison between Measurement Tools: An Experimental and Comparative Study 

Sokienah, Yaman (2017-04-20)
Learning spaces play an important role in the learning process, as the surrounding environment helps to shape human behavior. Specifically, researchers have suggested that, as a social species, humans interacting in ...

The Transaction between Neural Systems and the Intensive Care Unit Environment: Development of Neuro-Interior Response Theory 

Cooper, Sarah (2021-11-19)
This study explores the transaction between neural response and ICU environments. The aim of this study is to explore the relationship between neural response and ICU design, how neural response affects patient healing ...

Trust and Distrust in Conversational AI Agents: The Effects of Agent Interaction Style and User Information Need 

Harrison, Ebenezer Nana Banyin (2022-08-15)  ETD File Embargoed
Conversational agents (CAs) with artificial intelligence (AI) are computer programs with the ability to interpret and respond to users’ natural language and communicate with the users as humans would do with another human. ...

What Makes Consumers Engage? The Effects of Mobile Location-Based Advertising (MLBA) Messages on Consumers’ Engagement with a Retailer on a Location-Based Social Commerce Application (LSCA) 

Kader, Mohammad Shahidul (2019-04-18)
The rapid advancement of mobile and internet technology has changed the landscape of mobile marketing revolutionarily. The customization-focused contemporary retail trends have heightened the need for applications of ...

What’s in There for Me? Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions 

Chakraborty, Swagata (2021-06-28)  ETD File Embargoed
Despite urgency to protect the environment, unsustainable apparel consumption continues to damage it. Although a high environmental knowledge, awareness, or concern encourages sustainable consumption, it does not guarantee ...