Browsing by Department "Consumer and Design Sciences"
Now showing items 41-42 of 42
What Makes Consumers Engage? The Effects of Mobile Location-Based Advertising (MLBA) Messages on Consumers’ Engagement with a Retailer on a Location-Based Social Commerce Application (LSCA)
(2019-04-18)
The rapid advancement of mobile and internet technology has changed the landscape of mobile marketing revolutionarily. The customization-focused contemporary retail trends have heightened the need for applications of ...
What’s in There for Me? Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions
(2021-06-28)
Despite urgency to protect the environment, unsustainable apparel consumption continues to damage it. Although a high environmental knowledge, awareness, or concern encourages sustainable consumption, it does not guarantee ...