This Is AuburnElectronic Theses and Dissertations

Browsing by Author "Adams, Jennifer Wood"

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How Does Perez Do It?: Evaluating Tabloid News Transparency and Credibility in the Blogosphere 

Voynich, Melissa (2008-08-15)
The effect that blogger transparency has upon credibility evaluations of a weblog and Web blogger were tested. Two hundred and sixty-five university students were surveyed regarding their credibility evaluations of celebrity ...

"This is definitely a wake-up call for our generation": A Discussion on Self-Esteem and Body Image in Sororities 

Richards, Joni (2011-03-30)
This study was conducted using a thematic analysis of four focus groups. The goal of this study was to better understand the issues of self-esteem and body image from the perspectivee of sorority women and determine the ...

Topics of New York Times Coverage of the 2004 and 2008 Presidential Campaigns 

Padgett, Jeremy (2009-12-15)
This study content analyzed topics of New York Times coverage of the 2004 and 2008 Democratic and Republican general presidential campaigns. The functional theory of political campaign discourse, modified to examine ...

Will Millennials Change the face of Relationship Management in the Public Relations Profession? 

Knight, Terri (2010-07-20)
This study was conducted using a Web-based survey instrument, which was administered to public relations students and practitioners. It examines the perceptions and attitudes of the Millennial generation concerning various ...