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The Role of Body Mass Index and Body Shape in Perception of Body Attractivness: Cross-Cultural Study
Aghekyan, Marine (2005-12-15)
The purpose of this study was to cross-culturally investigate the effect of BMI (Body Mass Index) and three body shapes (Rectangle, Pear, and Hourglass) on the perception of female body attractiveness and body size. A ...
The Role of Product Brand Image and Online Store Image on Perceived Risks and Online Purchase Intentions
Aghekyan, Marine (2009-07-24)
Purchase intentions for fashion apparel and accessories involve both hedonic and aesthetic considerations that result higher requirements for triability and tangibility prior to purchase, suggesting that product brand image ...