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Browsing by Author "Bernard, Shaniel"

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Message framing: the role of cognitive linguistics in hotel's environmental claims and its effect on consumer perception and behavior 

Bernard, Shaniel (2020-07-20)  ETD File Embargoed
As consumers’ awareness on environmental issues increase, so does their dubiety towards the motive beneath a hotel’s environmental initiatives. Particularly, earlier studies suggest that consumers are unable to detect real ...