Browsing by Author "Bourdeau, Brian"

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Developing and Testing a Consumer Attributes Model to Measure the Effectiveness of Facility Naming Rights Sponsorships in a Professional Baseball Setting

Stephan, John Jr (2017-08-14)

Although the effectiveness of facility naming rights is generally assumed, there is a general lack of academic research into both how effective these facility naming rights agreements are to both the sponsor and team as ...

The Value of Talent Recruitment: Analyzing the Impact of Ethnic Campus Diversity and Social Movements in College Football Recruiting

Prada Martin, Antonio (2023-04-27)

Many U.S. higher education institutions compete for top talent in academics, administration, and athletics. Particularly college football is a major business and marketing tool for promoting the university to current and ...