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Browsing by Author "Byun, Sang-Eun"

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Antecedents of Older Consumers' Internet Shopping for Apparel Products: Perceived Risk and Benefits and Shopping Orientation 

Dabhade, Anjali (2008-08-15)
Despite the growth of the Internet, one segment which marketers have overlooked is older consumers. With the rapid growth of the older consumer population and the potential the Internet holds for them, it is a subject worth ...

An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning 

Ginder, Whitney (2016-08-31)
Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers increasingly subjected to ...

Exploring Small Retail Businesses’ Perceived Competition during Post-Recession and Perceived Importance, Benefits and Challenges of B2B Networking 

Han, Siyuan (2015-01-13)
This study is the first to investigate small businesses’ perceived market competition and their beliefs about B2B networking during the post-recession period. The existing data collected through in-depth interviews with ...

The Impact of International Students’ Adjustment Strains on Self-esteem, Happiness, and Engagement in Compulsive Online Buying 

Lou, Yana (2016-12-08)
This study examined the extent to which various adjustment strains faced by international students reduce self-esteem and happiness, as well as how these factors impact engagement in compulsive online buying. The online ...

The Role of Need for Distinctiveness and Acculturation in Young, Urban Indian Consumers’ Purchase Intention for Western Brands at Western Retail Formats: An Application of Theory of Planned Behavior 

Mann, Manveer (2012-05-15)
Facing stiff competition and saturation in the home markets, American and European firms are increasingly looking for opportunities in India, the second largest untapped retail market. Despite its great market potential, ...