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What’s in There for Me? Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions
Chakraborty, Swagata (2021-06-28) ETD File Embargoed
Despite urgency to protect the environment, unsustainable apparel consumption continues to damage it. Although a high environmental knowledge, awareness, or concern encourages sustainable consumption, it does not guarantee ...