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The Influence of Image Congruence and Perceived Fit on e-Store Patronage Intention for Multichannel Apparel Retailers
Chang, Jae Youn (2010-11-11)
As online retail sales continue to grow, consumers are turning to the Internet in ever increasing numbers. Despite the prevalence of retailers’ e-stores and the importance of online branding, there exist few studies on the ...
Social Media Information Search Behavior in Consumption Decisions: Consumer Segmentation and Discriminant Factors
Chang, Jae Youn (2020-05-14) ETD File Embargoed
Upon recognition of the theoretical and empirical literature gap of research integrating the diverse roles of consumer information search on social media (Choi & Park, 2006), this study proposes the modified consumer ...