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Browsing by Author "Chon, Myoung-Gi"
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Examination of how the use of multimedia characteristics, political partisanship and perceived organizational reputation influence perceived message effectiveness and attitudes toward the message of health organizations’ COVID-19 tweets
Warbington, Abbey (2022-04-20)
Based on the social presence theory, this study aimed to examine the potential impact of using multimedia characteristics within health communication tweets in terms of perceived message effectiveness and attitudes toward ...
“When you’re 18, you got to vote”: How memorable messages influence first-time voters’ political attitudes and voting behaviors
Raitz, Hannah Katharina (2024-04-25) ETD File Embargoed
Experiences and messages individuals receive growing up influence their way of thinking
and socialization (Handel, 2011; Knapp et al., 1981). Messages that have a long-lasting impact
on and significance for the individual ...
“Who Said What?”: Effects of Message Framing and Source Type Toward COVID-19 Vaccinations Intentions Among College Students
Hines, Kacie (2022-04-27)
Since 2020 the world has experienced a change in our everyday lives due to the
COVID-19 disease. As the world tries to return to a place of normalcy, the COVID-19 vaccine
aims to do that. Considerable research has examined ...