Browsing by Author "Chung, Eun Ji"

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Examination of how the use of multimedia characteristics, political partisanship and perceived organizational reputation influence perceived message effectiveness and attitudes toward the message of health organizations’ COVID-19 tweets

Warbington, Abbey (2022-04-20)

Based on the social presence theory, this study aimed to examine the potential impact of using multimedia characteristics within health communication tweets in terms of perceived message effectiveness and attitudes toward ...