- AUETD Home
- Browsing by Author
Browsing by Author "Collins, Michael"
Now showing items 1-1 of 1
- Sort by:
- title
- issue date
- submit date
- Order:
- ascending
- descending
- Results:
- 5
- 10
- 20
- 40
- 60
- 80
- 100
Developing and Testing a Consumer Attributes Model to Measure the Effectiveness of Facility Naming Rights Sponsorships in a Professional Baseball Setting
Stephan, John Jr (2017-08-14)
Although the effectiveness of facility naming rights is generally assumed, there is a general lack of academic research into both how effective these facility naming rights agreements are to both the sponsor and team as ...