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Browsing by Author "Conoly, Yoonah"

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An Eye-tracking study: Do intrinsic and extrinsic cue words of locally grown food menu items associate with consumers’ visual attention and menu item choice at hyper-local restaurants? 

Conoly, Yoonah (2021-07-22)  ETD File Embargoed
Consumers’ interest in locally grown food is growing. However, there has been limited research exploring how certain cue words on menus could be eye-catching and correlate to consumers’ food selection decision. Therefore, ...