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Browsing by Author "Dai, Bo"
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The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: The Moderating Role of Product Category and Gender
Dai, Bo (2007-12-15)
This study investigated how consumers’ previous online shopping experience
influences their perception of product, financial, and privacy risk associated with online
shopping. Consumers’ previous online shopping experience, ...
The Impact of Perceived Price Fairness of Dynamic Pricing on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty
Dai, Bo (2010-07-12)
Applying theories and principles rooted in consumer behavior including equity theory and distributive justice, the current research presents a conceptual framework to explain the formation of price fairness perceptions ...