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Browsing by Author "Duffey, Melanie"

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A Clothing Journal Study: Decision-Making Factors in Clothing Choice 

McCann, Abbi-Storm (2016-05-06)
This qualitative study addresses how social environments affect clothing choice in millennial college-aged sorority women at Auburn University. Millennials have been determined to be an important demographic to study due ...

The Effects of Product Review Photos on Consumers’ Perceptions of Reviewers and Consumptive Outcomes: A Socio-Cognitive Information Processing Perspective 

Ross, Mary Kassandra (2023-11-08)  ETD File Embargoed
E-commerce product reviews are tantamount to product and brand successes. However, the breadth of existing literature overlooks a critical aspect of modern review publishing—the ability for reviewers to share product photos. ...

Engaged Active Student Learning: A Tale of Two Design Case Studies 

Gatlin, Anna Ruth (2018-07-24)
Active learning, a constructivist approach to learning, can be an effective pedagogical tool. As active learning becomes more ubiquitous and begins to replace some lecture-style content delivery, the built environment ...

Performance or Safety? How Regulatory Foci and Brand Associations Affect Gen Z Car Shoppers’ Attitudes Toward and Intentions to Respond to Mobile Advertising Claims 

Wang, Wei (2022-12-02)  ETD File Embargoed
This study aims to systematically examine the effects of message-regulatory focus fit and message-brand association fit on Gen Z consumers’ attitudes and intentions to respond to mobile advertising claims, employing ...

Preparing for specialized practice in design and wellness: A model curriculum 

Levinson, Emily (2017-04-17)
With people spending nearly 90% of their time indoors and because buildings can contribute both positively and negatively to user’s health (International Well Building Institute [IWBI], 2015), it is imperative that these ...