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Chinese Consumers’ Perceptions of Cross-Border E-Commerce Retailer Attributes: A Scale Development and Validation Study
Huang, Xiao (2022-08-05) ETD File Embargoed
Cross-border e-commerce (CBEC) offers a new way for consumers to purchase foreign products online. China is the largest e-commerce market in the world and thus is a lucrative market for CBEC. However, no quantitative scale ...
Factors influencing university-related apparel consumption
Huang, Xiao (2013-05-07)
University fans like to wear university-related apparel products (URAPs) such as collegiate licensed apparel products (CLAPs) and non-collegiate licensed apparel products (non-CLAPs) to show their connection to their ...