This Is AuburnElectronic Theses and Dissertations

Browsing by Author "Kader, Mohammad Shahidul"

Now showing items 1-1 of 1

What Makes Consumers Engage? The Effects of Mobile Location-Based Advertising (MLBA) Messages on Consumers’ Engagement with a Retailer on a Location-Based Social Commerce Application (LSCA) 

Kader, Mohammad Shahidul (2019-04-18)
The rapid advancement of mobile and internet technology has changed the landscape of mobile marketing revolutionarily. The customization-focused contemporary retail trends have heightened the need for applications of ...