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Investigating the Conceptual Link Between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional and Motivational Routes
Lee, Jong Geun (2021-12-01) ETD File Embargoed
Appearance-related self-discrepancies produce various types of emotional discomforts, such as dissatisfaction, shame, and anxiety. Thus, consumers are likely to use shopping for appearance-enhancement products and services ...