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Browsing by Author "Lee, Young A"

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Effective Storytelling in a Fashion-based Crowdfunding Campaign: The Impact of Narrative Temporality, Narrative Appeal, and Mental Simulation on Crowd-funder Engagement 

Kader, Mohammad Shahidul (2022-12-14)
The entrepreneurial world has witnessed a revolutionary shift from conventional seed funding solutions, such as angel investors, venture capitalists, and governmental funds, to crowdfunding. Although crowdfunding platforms ...

Trust and Distrust in Conversational AI Agents: The Effects of Agent Interaction Style and User Information Need 

Harrison, Ebenezer Nana Banyin (2022-08-15)  ETD File Embargoed
Conversational agents (CAs) with artificial intelligence (AI) are computer programs with the ability to interpret and respond to users’ natural language and communicate with the users as humans would do with another human. ...

What’s in There for Me? Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions 

Chakraborty, Swagata (2021-06-28)  ETD File Embargoed
Despite urgency to protect the environment, unsustainable apparel consumption continues to damage it. Although a high environmental knowledge, awareness, or concern encourages sustainable consumption, it does not guarantee ...