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Browsing by Author "Liu, Tsailu"

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An Approach for the Industrial Designer to Incorporate Virtual DIY Communities as a Resource in Product Design 

Lontz, W. Travis (2011-07-06)
Product development by industrial designers is an expensive, time consuming, risky process. It requires a significant dedication of resources and capital. However, the DIY community consistently produces innovative, unique ...

Assistive Navigation: a Study Incorporating the Use of Wi-Fi Networks to Provide Realtime, Interactive Wayfinding in Enclosed Structures for Individuals Who Have Visual Impairments 

Puffer, Benjamin (2011-07-29)
Those who suffer from visual impairments can find their ability to integrate into mainstream society challenged in significant ways. There are a variety of methods that aid an individual’s ability to navigate his/her way ...

Cause Related Marketing: Understanding Celebrity, Consumer, and Product Fit Relationships 

Nunnelley, Whitney (2012-07-24)
The use of celebrity product endorsers in charitable cause marketing campaigns is increasing as charitable causes seek to establish market share among for-profit alternatives. Cause related marketing (CRM) studies show ...