Browsing by Author "Martin, David"

Now showing items 1-13 of 13

Applying Extended Theory of Planned Behavior to Investigate Energy Drink Consumption Behavior among General Public in the United States

Wang, Yujia (2016-04-27)

The sales of energy drinks will reach $21.5 billion in 2017. Energy drinks could boost energy but also bring some side effects. This study explored consumers’ energy drink consumption behavior based on extended Theory of ...

An Assessment of Food Safety Practices and Training of Food Truck Employees: Initiating a Specialized Food Safety Training Manual

Ghezzi, Sara (2017-07-28)

Major cities and smaller locations around the United States are seeing a dramatic increase in the number of food trucks. The influx of food trucks has been so overwhelming that several cities have found the regulations ...

Cognitive Scaling, Emotions, Team Identity and Future Behavioural Intentions: An Examination of Sporting Event Venues

Martin, David (2007-08-15)

Sporting event venues represent a unique segment of the overall tourism industry that has, in recent times, started to gain limited interest from researchers (Madrigal, 2000; Theodorakis, Kambitsis, Laios & Koustelios, ...

Comparison of Customers' Perceptions of Service Quality between Different Management Forms in Fast Food Restaurants

Cao, Yang (2011-07-27)

This is an empirical study to assess customer perceptions of service quality in a national-brand fast food restaurant and to explore the differences in the outcomes of service quality between two forms of management, ...

Customer Satisfaction with the Game Day Experience: an Exploratory Study of the Impact Tailgating has on Fan Satisfaction

Nemec, Benjamin (2011-05-03)

This research reports on the little-known effects of fans’ satisfaction with tailgating on their overall satisfaction with the college football game day experience and the future behavioral intentions associated within. ...

Developing and Testing a Consumer Attributes Model to Measure the Effectiveness of Facility Naming Rights Sponsorships in a Professional Baseball Setting

Stephan, John Jr (2017-08-14)

Although the effectiveness of facility naming rights is generally assumed, there is a general lack of academic research into both how effective these facility naming rights agreements are to both the sponsor and team as ...

Exploring the Effect of Emotion on Time-elapsed Consumer Perceptions of Service: A Reexamination of the Satisfaction Construct

Martin, David (2005-08-15)

Customer satisfaction remains a central tenet of all relationship management efforts within the hospitality sector (Oliver, 1997). Yet, while many studies have concluded that there is a significant relationship between ...

Integration of Nutrition in the Post-Secondary Culinary Curriculum: Designing a Model

Mitchell, Joseph (2015-05-08)

The present study investigates current nutritional curriculum competencies taught in post-secondary culinary programs and identifies barriers that exist teaching nutrition in post-secondary culinary curriculum. This research ...

An investigation of work values, job satisfaction, and organizational commitment among hospitality employees of different generations

Skyler, Sheppard (2022-07-27) ETD File Embargoed

The purpose of this research was to investigate the differences in work values, job satisfaction, and organizational commitment among four generational cohort (i.e., Baby Boomer, Generation X, Millennial, and Generation ...

Minding the Gap: An Examination of Susceptibility to Misinformation About Beef Among Generation Z and Millennials

Hiltbrand, Karen (2023-05-02)

Every minute, 500 hours of video content is uploaded to YouTube (Ceci, 2023). The constant flood of new content creates an environment that fosters misinformation, specifically about animal agriculture and the beef ...

Rural Tourism: An Examination of the Factors Influencing Revisit Intention to Rural Destinations in the Southeastern United States

Bardwell, Amy (2017-07-22)

The continued growth in tourism over the last decade creates an opportunity for specialty forms of tourism to increase their market share. One area of expansion is rural tourism. Rural tourism a subset of cultural tourism. ...

University Students' Travel Motivation, Memorable Tourism Experience and Destination Loyalty for Spring Break Vacation

Wang, Cheng (2016-04-27)

The study examined the relationships among university students’ travel motivation, memorable tourism experience, and destination loyalty for Spring Break vacation. It also explored the moderating effects of attribute ...

Volunteer Tourism: Exploring the Perceptions of Bahamian Islanders and Student Volunteer Tourists

Dillette, Alana (2012-11-06)

This study examines the motivations and perceptions of Bahamian family island residents and student volunteer tourists towards volunteer tourism programs. This research suggests that perceptions towards volunteer tourism ...