This Is AuburnElectronic Theses and Dissertations

Browsing by Author "Sadachar, Amrut"

Now showing items 1-8 of 8

Aesthetic Experience of a Synesthetic Dress 

Rolling, Virginia (2018-11-30)
Presently, there is a cultural phenomenon whereby technology-enabled dresses are displayed for aesthetic appraisal in museum contexts. This study was an exploratory investigation of museum visitors’ aesthetic experiences ...

Chinese Consumers’ Perceptions of Cross-Border E-Commerce Retailer Attributes: A Scale Development and Validation Study 

Huang, Xiao (2022-08-05)  ETD File Embargoed
Cross-border e-commerce (CBEC) offers a new way for consumers to purchase foreign products online. China is the largest e-commerce market in the world and thus is a lucrative market for CBEC. However, no quantitative scale ...

Investigating the Conceptual Link Between Appearance-Related Self-Discrepancies and Retail Therapy Shopping Behavior Through Emotional and Motivational Routes 

Lee, Jong Geun (2021-12-01)  ETD File Embargoed
Appearance-related self-discrepancies produce various types of emotional discomforts, such as dissatisfaction, shame, and anxiety. Thus, consumers are likely to use shopping for appearance-enhancement products and services ...

Predicting Consumers’ Attribution and Behavior toward a Brand’s Sweatshop Practices: The Effects of Brand Power, Sweatshop Practice Repetitiveness, and Response Strategy 

Rashid, Md Sanuwar (2018-05-15)  ETD File Embargoed
Given the rise of anti-sweatshop campaigns against a few leading brands including Wal-Mart, the Gap, Zara, Nike and Disney, it is crucial to understand why consumers resonate with the allegations of leading brands’ sweatshop ...

The Preference for the Aesthetic Middle: A Perceived Risk Based Explanation and the Moderating Role of Aesthetic Expertise and Product Confidence 

Braun, Alina Maria (2018-04-27)  ETD File Embargoed
In the context of the aesthetics of consumer products, this study proposed an explanation for the preference for the aesthetic middle based on the psychological construct of perceived risks. The study proposed two research ...

Trust and Distrust in Conversational AI Agents: The Effects of Agent Interaction Style and User Information Need 

Harrison, Ebenezer Nana Banyin (2022-08-15)  ETD File Embargoed
Conversational agents (CAs) with artificial intelligence (AI) are computer programs with the ability to interpret and respond to users’ natural language and communicate with the users as humans would do with another human. ...

What Makes Consumers Engage? The Effects of Mobile Location-Based Advertising (MLBA) Messages on Consumers’ Engagement with a Retailer on a Location-Based Social Commerce Application (LSCA) 

Kader, Mohammad Shahidul (2019-04-18)
The rapid advancement of mobile and internet technology has changed the landscape of mobile marketing revolutionarily. The customization-focused contemporary retail trends have heightened the need for applications of ...

What’s in There for Me? Impact of User-Centric Advertisement Appeals on Consumers’ Emotional Responses and Sustainable Apparel Purchase Intentions 

Chakraborty, Swagata (2021-06-28)  ETD File Embargoed
Despite urgency to protect the environment, unsustainable apparel consumption continues to damage it. Although a high environmental knowledge, awareness, or concern encourages sustainable consumption, it does not guarantee ...