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The Effects of Design Complexity and Novelty on Aesthetic Response: The Moderating Role of Centrality of Visual Product Aesthetics
Seifert, Christin (2011-07-29)
In support of holistic processing of aesthetic objects, this study examines the combinatorial effects of the design principles of complexity and novelty on aesthetic response for apparel products. Further, this study ...
‘Love It or Hate It’? Exploring the Role of Visual Storytelling in Mitigating Design Risk
Seifert, Christin (2017-04-25)
Even though consumers desire new product designs, many are initially hesitant to purchase innovatively designed products due to the lack of understanding the new design’s value, resulting in product launch failures. Thus, ...