- AUETD Home
- Browsing by Author
Browsing by Author "Shim, Soo In"
Now showing items 1-1 of 1
- Sort by:
- title
- issue date
- submit date
- Order:
- ascending
- descending
- Results:
- 5
- 10
- 20
- 40
- 60
- 80
- 100
Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory
Shim, Soo In (2012-03-29)
Companies strive to increase loyalty to their brand by providing their customers with positive brand-related experiences. However, no published work has investigated how consumers become absorbed in shopping a brand’s ...