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Browsing by Author "Sisson, Diana"
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Social Media and Impacts of Frames on User Engagement in the Fashion Industry
Li, Zhiyuan (2018-07-23)
The purpose of this study was to understand how fashion brands use social media to engage social media users. In doing so, this study aimed to address the academic gap in understanding how major fashion brands use social ...
Tackling disease and denials: The image repair strategies of the National Football League’s response to CTE and concussions
Barrett, Logan (2020-04-17)
This study discusses the National Football League’s (NFL) response campaign to concussions and chronic traumatic encephalopathy (CTE) primarily focusing on the response during the tenure of NFL Commissioner Roger Goodell. ...