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Browsing by Author "Solomon, Michael"
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Credibility in the Blogosphere: A Study of Measurement and Influence of Wine Blogs as an Information Source
Rickman, Tracy (2010-04-13)
The use of online sources for decision information continues to grow among wine consumers. One of these sources is the wine blog, a venue for user-generated content that simulates word-of-mouth (WOM ) communication. The ...
An Exploratory Study of Men’s Interpretation and Choices of Male Looks
Zhang, Ou (2007-12-15)
Men’s shifting self-identities and masculinities result in changes in men’s clothing and shopping behavior. In fashion diffusion process, the fashion opinion leader plays a crucial role in approving or disapproving any new ...
Sensory Enabling Technology Acceptance Model (SE-TAM): The Usage of Sensory Enabling Technologies for Online Apparel Shopping
Kim, Jiyeon (2006-08-15)
This study investigates online shoppers’ adoption of visual sensory enabling technologies showing that these sensory experience enablers provide a dual role in enhancing online apparel shopping by (a) reducing perceived ...