- AUETD Home
- Browsing by Author
Browsing by Author "Ubi, McDaniel"
Now showing items 1-1 of 1
- Sort by:
- title
- issue date
- submit date
- Order:
- ascending
- descending
- Results:
- 5
- 10
- 20
- 40
- 60
- 80
- 100
Exploring Brand Equity: Residents and Non-Residents’ Perceptions of Locally-Owned Versus Multinational Hotel Brands in Nigeria
Ubi, McDaniel (2014-05-05)
This study investigated the perceptions of Nigerians and non-Nigerians’ on locally owned and multinational hotel brands operating in Nigeria. The influx of multinational hotels into Nigeria improves the country’s hotel ...