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Brand Equity among Producers of Chinese Mitten Crab
Wang, Chao (2014-03-31)
In the Shanghai area of China there is considerable product differentiation among producers of Chinese mitten crab Eriocheir sinensis, with as many as 50 brands available in the marketplace. At the same time, the brand ...
CSSE Document Management System: Implementation and Usability Evaluation
Wang, Chao (2006-08-15)
The design and implementation of an application like CSSE Document Management System (CSSEDMS) involves many considerations. Among all these considerations, usability is the key for success. “If you could build a system ...