This Is AuburnElectronic Theses and Dissertations

Browsing by Author "Youngblood, Norman E."

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Social Media and Impacts of Frames on User Engagement in the Fashion Industry 

Li, Zhiyuan (2018-07-23)
The purpose of this study was to understand how fashion brands use social media to engage social media users. In doing so, this study aimed to address the academic gap in understanding how major fashion brands use social ...