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Browsing Auburn Theses and Dissertations by Author "Dabhade, Anjali"
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Antecedents of Older Consumers' Internet Shopping for Apparel Products: Perceived Risk and Benefits and Shopping Orientation
Dabhade, Anjali (2008-08-15)
Despite the growth of the Internet, one segment which marketers have overlooked is older consumers. With the rapid growth of the older consumer population and the potential the Internet holds for them, it is a subject worth ...