Browsing Auburn Theses and Dissertations by Author "Ginder, Whitney"

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An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning

Ginder, Whitney (2016-08-31)

Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers increasingly subjected to ...